Building Teams. Delivering Excellence.
See Creative and Xemplar began working together in early 2019. Initially See Creative was engaged to make a few tweaks to the existing logo. After establishing that Xemplar were really lacking brand direction and knowing how to move forward and speak with their audience, together we embarked on brand discovery.
During the 2 half day sessions, myself, Founder, Rhys and Operations Manager, Peta, all worked through future goals and ambition, why Xemplar started, its beliefs and values. We uncovered the core customers the business wanted to connect with and identified brand personality and customer personas.
With these foundations and a brand strategy document to refer back to, we began working on rolling out the deliverables. Starting with hand crafting a refreshed logo. We then moved into the brand identity including typefaces and colours. We wanted to maintain the current connections to the brand, through the use of the blue, while refreshing and building on that to develop it further (pun intended!).
We rolled out all aspects of the brand collateral including: brand identity, stationery, style guide, social media look and feel and instagram templates, website, signage and internal documentation.
See Creative continues to consult to Xemplar for brand management.
Scope of Project
- Brand Strategy
- User discovery
- Competitor research
- Messaging and Positioning
- Logo and identity design system
- Stationery design
- Signage
- Website design and development
- Social media strategy and design
- Unique brand assets
- Ongoing brand consultation
